The reality is the greatest companies in the world don’t sell, they brand!
Think of Apple as a prime example… When have you ever received an Ads from Apple telling you to buy their products? It never happens!
Apple focuses on building a relationship that will last by depoying all of their energy into branding and showcasing how life will change once you switch to iPhone.
Apple shares an experience, they talk about the simplicity of using their products. They think about business as a long term relationship, not as a single transaction.
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